CASE STUDY:

The CALL YOUR NONNA series plays with the idea of recipes as memories.

Recipes, especially family recipes are taste memories that transport you back to a time and place. The series is simultaneously an homage to the details of nonnas house the: tchotchkes, the ashtrays, the candy dishes, the lipsticks and an old school film aesthetic with classic graphic treatment of ingredients and directions in bold yellow type. Using a single key light and an all-black set for the body of the videoes, these one-minute vignettes feel like a memory - or the visuals that form in your mind as nonna tells you how to make your favorite dish over the old-fashioned telephone line. So go ahead, call your nonna and make a plate for yourself.