Creative Direction
KRISTA RUANE
Krista Ruane is an award winning Creative Director across platforms, media and products. Her work has appeared in cookbooks, commercials, television, film and CPG Branded Content.
COOKBOOKS
THE MEATEATER / STEVEN RINELLA
Krista has collaborated on 4 best-selling books including two cookbooks with the prolific outdoorsman Steven Rinella.
As Project Editor and Creative Director, Krista oversaw production from soup to nuts. Creating original recipes, organizing the content of the book, Creative Directing both the covers and the interior design and Art Directing and Styling all of the photgraphs.
MEATEATER COOKBOOKS
MORE BEST-SELLING COOKBOOKS
VOLPI FOODS
While working at Zero Point Zero Productions,(ZPZ)as VP Culinary Creative Director and Executive Producer, I spearheaded BRAND DEVELOPMENT, BRAND IDENTITY and CREATIVE DIRECTION transitioning VOLPI FOODS, in St. Louis MO from a B2B to a B2C salame company.
160 videos
260 original recipes
1,500 original gallery images
formed the core of Volpi's consumer strategy
over 800% growth to become the #2 brand in the category
Bringing brand valuation from $88MM B2B to $800MM
VOLPI FOODS
CASE STUDIES
DEVELOPMENT
Co-Developed /Consulting Producer for production of the acclaimed 8-part documentary series. Apple TV 2024.
Executive Produced by Rene Redzepi, Matt Goulding and Max Wagner among others
OMNIVORE - From Peruvian salt flats rice fields in India, explore and celebrate the ingredients that built societies, shaped beliefs, and forever altered the tapestry of humanity. Narrated by world-renouned chef, Rene Redzepi
SERIES TRAILER
The Forest Farmers
Brand Strategy/Creative direction
Hired as a BRAND STRATEGY CONSULTANT and CREATIVE DIRECTOR to work with The Forest Farmers, a regenerative forestry company in New York State/ Vermont, to work with C-Suite Executives (CEO and Co-founder and forester) to ask big questions about avenues for Brand Growth.
My team honed the Brand Foundation, Brand Vision, Brand Lens, and outlined opportunities for growth if company chose to shift dramatically from B2B status to B2C status. The goal is to capitalize on the HIGHER PURPOSE of the Brand and simultaneously working towards saving their small corner of the planet and owning the category of products (e.g. Maple and Birch syrups, mushrooms etc). Harvested from a regenerative Northeastern Forest
